"I Run a Strip Company": Why We Publish Our Formulation Choices in Public
Most supplement brands guard their formulas. We publish ours — including the parts that don’t look great — because the alternative is asking you...
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Notes on the format, the labels and what we have and have not measured. Short, and only when there is something to say.
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What Nobody Tells You About Supplement Marketing: Why We Say "Supports" Instead of "Treats"
What Nobody Tells You About Supplement Marketing: Why We Say "Supports" Instead of "Treats" Every supplement label in America carries the same disclaimer: "This...
